And, of course, the advertisers are eating sky-high fraud rates from many publishers (even legitimate ones, after the ad has been laundered through a half dozen

And, of course, the advertisers are eating sky-high fraud rates from many publishers (even legitimate ones, after the ad has been laundered through a half dozen markets and resellers). Off-page display, clickfarm views, even just lying when it comes time to bill. There's really no one involved who isn't getting robbed at least some of the time.