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Not only tracking, also fraud prevention (which they cannot actually 'deal without it')
by bluesign 10y ago
Not only tracking, also fraud prevention (which they cannot actually 'deal without it')
- alkonaut 10y agoIf the ads are dumb enough (i.e. you don't count impressions/clicks/conversions etc) then there is also very little room for fraud. My point is: online ads should become what bus stop ads have always been. You buy a space and display a dumb image. Did it work? You have to do your own A/B testing in half the city. What was it worth? You have to trust those you buy ad space from on how many people read their paper or pass by their bus stop.