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Google's goal is to get people to the most useful page for what they're looking for. There's a good chance that what they really want is the website of a brand
by jackowayed 16y ago
Google's goal is to get people to the most useful page for what they're looking for. There's a good chance that what they really want is the website of a brand they've heard of, so it makes sense that Google would want to put those brands at the top.
Sure, it's kind of an unfair advantage, but so is the fact that people have heard of Victoria's Secret and not Freshpair. But you can't fault Google for trying to make their search better at sending people to the site they're looking for.
- briansmith 16y agoGoogle's goal is to make itself as much money as possible. If Google thought that result was the best one for the user, it would rank it #1 in the SERPs. You can see over the last few years that they are increasingly putting profitable (for Google) links in front of the most relevant results. And, when they can't find anything profitable to put in front of the top link, they try to find other ways to avoid you clicking through--e.g. "search within this site."