Deflation is a coin with two sides. On a micro level, if your wages are deflating and your costs are not, it's bad. If the prices of goods/services required to

Deflation is a coin with two sides. On a micro level, if your wages are deflating and your costs are not, it's bad. If the prices of goods/services required to run your business are deflating and the prices you are able to charge are not, it's good. On a macro level, good deflation is the result of gains in productivity (e.g. improved technology). Bad deflation is when capital assets are reduced in value. N.B. This is just my preferred, non-scientific view of the matter, but it seems to apply consistently within most discussions of this topic. Regarding the OP's question, measure twice before mentioning an idea to someone who is your current equity partner in a start-up. You may be legally bound to share the idea and any work contributed to it, unless otherwise specified in your agreement.