I think this article is trying to unnecessarily create issue out of something very obvious. It's very clear that Google's main source of revenue is ads. But tha

I think this article is trying to unnecessarily create issue out of something very obvious. It's very clear that Google's main source of revenue is ads. But that is backed by very strong products which are an integral part of billions of people's daily lives. Search, You Tube, Android, Gmail, Maps and a few others. As long as they maintain their lead in these products, their ad revenue is not going to go anywhere. What's even more encouraging is that most of these products are improving with great speed every year. They are fighting the Cloud Battle very hard. So I think it is OK that some of the big dreams they have tried like Google glass and autonomous cars have failed. One needs to take big risks to get big wins. I think if they stopped these moon shot projects then it will be a thing of big concern, then they would have stopped innovating. Innovation is what give the Google "brand" it's aura, which makes people believe that whatever Google produces must be good. It gives them the edge.