The big boys have it easy in many aspects, off Google and on Google. The other example of the latter is domain authority which also heavily favors big boys. I'

The big boys have it easy in many aspects, off Google and on Google. The other example of the latter is domain authority which also heavily favors big boys. I'm not sure it's reasonable to expect Google to democratize internet. They probably do what's more profitable, and it's likely that suggesting familiar brands makes surfers buy-happy.