Not sure why you were down voted, I was born and raised in Montreal and was also surprised by this, especially given that the US regions seem to refer to time z

Not sure why you were down voted, I was born and raised in Montreal and was also surprised by this, especially given that the US regions seem to refer to time zones. I am guessing it's possibly for marketing reasons, calling it "central" might help get more customers both in the east and west. Calling it "east" could mean anything from Toronto to the maritimes.