Only the top 5% at Google are "that good" (and that number may be lower now). Everyone else is average-to-mediocre. As search and ads will essentially be in mai

Only the top 5% at Google are "that good" (and that number may be lower now). Everyone else is average-to-mediocre. As search and ads will essentially be in maintenance mode in your hypothetical world, what they should do is pull out the top 5% and set them to work on something "big" (if they'd prefer to be told what to do or have nothing worthwhile in mind). The next 5% can then be assigned to search or ads, mainly to maintain (which still requires incremental times-related improvement). That's 3,000 people working on bigger things, and another 3,000 supporting what is. If you want to do something even more aggressive (which doesn't like such a bad idea if the top 5% are actually working on more important things, rather than it just being claimed/heralded as the plan), then get rid of all products other than search + ads (therefore Android and Chrome), YouTube, and GMail (which would first have to freed from political gridlock and modernized). I'll mention the obvious (the plan relies on properly identifying the top 10%), as it seems the idiots there fall for politicking, posturing, BS'ing, or whatever else leaves them drawn toward "meh"-quality people and toward screwing over everyone else. They also like trusting their intuition, while twisting, mangling, and misinterpreting data in whatever way will push/support their biased self-serving point of view.