You are forgetting half of the benefit of HTTPS. Not only is content kept secret, but it is also kept unmodified. Even if your don't care about secrecy, you sh

You are forgetting half of the benefit of HTTPS. Not only is content kept secret, but it is also kept unmodified. Even if your don't care about secrecy, you should use HTTPS to ensure your content doesn't have ads or malware injected into it by your ISP (which happens) or a WiFi hijacker (which happens). If a user of yours sees an ad or gets a virus from someone injecting it in your website, they are going to blame you. HTTPS protects the site owner just as much as the site user.