I'm guessing the effects of swipe fatigue as starting to be felt in the company. Tinder is a shallow platform that never really grew functionally, so trying to

I'm guessing the effects of swipe fatigue as starting to be felt in the company. Tinder is a shallow platform that never really grew functionally, so trying to find a next big thing in dating while they are still a (mobile) market leader is a smart move on their part.