That second one? Work being perfectly zero-sum with your closest competitor? Not at all reasonable. Some of that extra business will be taken from other compan

That second one? Work being perfectly zero-sum with your closest competitor? Not at all reasonable. Some of that extra business will be taken from other companies. In fact, unless it's a duopoly or you're by far the largest player in the market, probably most of that extra value will be taken from other companies.