4 ms·

All you're describing here is how effective Amazon's marketing department is.

• grizzles 10y ago
  I don't think they bought a fleet of jets for marketing. My point is about their respective cultures. Amazon's culture is just flat out better. Amazon just entered the retail grocery business. When they did it, they looked at the process and noticed that in the existing process everyone was double handling merchandise. Once when they select it, and once when they checkout. So Amazon decided to make it a single handling process, making life a bunch easier for consumers. That also decreases purchase friction, which is great for Amazon. That thought process illustrates why Amazon is the leader and will continue to humble it's rivals. It will take a huge culture change, and a probable industry consolidation before the likes of Sears will become competitive again.
  • JoeAltmaier 10y ago
    Underestimating on the grocery thing. Handle each can of beans taking from the shelf to the cart from cart to checkout belt from belt to bag (ok they help with this one) from bag to car (several at once) from car to counter in pantry from bag to shelf and later from pantry shelf to kitchen counter from kitchen counter to trash/recycle bin from bin to curb Taking just one of those out is not much benefit, marginally?
  • nharada 10y ago
    > I don't think they bought a fleet of jets for marketing. I think their point was that the reason you think Amazon's culture and competency are so strong is due to marketing and isn't the truth. I have no idea if this is actually true or not though.