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Thanks Oo Nwoye for bringing this to our attention. I've created an internal bug ticket. A Facebook ads engineer should be investigating this within the next

Thanks Oo Nwoye for bringing this to our attention. I've created an internal bug ticket. A Facebook ads engineer should be investigating this within the next few days. Facebook takes extreme care to make sure advertisers are only paying for ads that are legitimately displayed so this will definitely get attention. Feel free to email me in a day or two if you want an update.

Sam_Odio 16y ago
Also, the reason some advertisers don't have success on the network is because they're not using Facebook ads correctly. This is really an education problem on our part. Facebook excels at "brand advertising" while Google excels at converting leads into sales. Think infomercial ad vs superbowl ad. Pepsi is not trying to sell you a soda during the superbowl. They want to sell you on a lifestyle choice: the idea that you should be drinking Pepsi instead of Coke. Those are the kind of ads that work well on Facebook.
- whopa 16y ago
  Brand advertising efficacy is notoriously hard to measure. Where does the data come from to support the notion that FB excels at it?
  - jraines 16y ago
    Right. The germane thing about the superbowl ad is that you can't put an accurate value on ROI. I've seen a ton of ads for Snorg tees (for example), and while, yes, that has created brand awareness in my head it's not worth anything until I buy a t-shirt. I think because people are measuring CPC/Ms, conversions, and basically using this as a lead generating tool, they should be trying to work on that aspect of it.
DenisM 16y ago
This has been going on for months. How come no one noticed?
OoTheNigerian 16y ago
Hey Sam, Thanks for your response! It is obvious you are enjoying your new gig at Facebook, that's great! At least we have an ear that will listen when we have issues. Facebook ads have the potential to be very effective since you do not have to rely on cookies to deliver relevant ads. I will reach out to you and find out how you are getting on with the problem.

Sam_Odio 16y ago

Also, the reason some advertisers don't have success on the network is because they're not using Facebook ads correctly. This is really an education problem on our part. Facebook excels at "brand advertising" while Google excels at converting leads into sales. Think infomercial ad vs superbowl ad. Pepsi is not trying to sell you a soda during the superbowl. They want to sell you on a lifestyle choice: the idea that you should be drinking Pepsi instead of Coke. Those are the kind of ads that work well on Facebook.

whopa 16y ago
Brand advertising efficacy is notoriously hard to measure. Where does the data come from to support the notion that FB excels at it?
- jraines 16y ago
  Right. The germane thing about the superbowl ad is that you can't put an accurate value on ROI. I've seen a ton of ads for Snorg tees (for example), and while, yes, that has created brand awareness in my head it's not worth anything until I buy a t-shirt. I think because people are measuring CPC/Ms, conversions, and basically using this as a lead generating tool, they should be trying to work on that aspect of it.

DenisM 16y ago

This has been going on for months. How come no one noticed?

OoTheNigerian 16y ago

Hey Sam, Thanks for your response! It is obvious you are enjoying your new gig at Facebook, that's great! At least we have an ear that will listen when we have issues. Facebook ads have the potential to be very effective since you do not have to rely on cookies to deliver relevant ads. I will reach out to you and find out how you are getting on with the problem.