Fi's market competes with Verizon and ATT, and even if it's a play on Android as you say, vertical integration != market domination. ATT is now rolling out it'

Fi's market competes with Verizon and ATT, and even if it's a play on Android as you say, vertical integration != market domination. ATT is now rolling out it's own Fiber program and Comcast it's own gigabit service, in response to Google Fiber, so it was successful in moving the oligopoly.