I think Google has been trying to somewhat imitate how life under nature selection works. Bring basic-but-extensiable-happy-route-scoped projects to life to tes

I think Google has been trying to somewhat imitate how life under nature selection works. Bring basic-but-extensiable-happy-route-scoped projects to life to test markets and wait and see which one would have the DNA for the next boom. From this perspective, I think they actually allocate their resources very carefully and intelligently. But the next emerging DNA perhaps needs more than just luck. Maybe more persistent and focused effort. I guess W. Brian Arthur's work has not small influence on its strategy. In fact, if I recall correctly, he is/was some kind of advisor to Google. Just my personal speculation.