Making their ads on a search result page look more and more like their organic search results, for example. Or making Android Location History on by default an

Making their ads on a search result page look more and more like their organic search results, for example. Or making Android Location History on by default and then using it for things like http://searchengineland.com/hood-google-adwords-measures-store-visits-222905 http://searchengineland.com/hood-google-adwords-measures-sto... -- yes, they're reporting anonymized data to the advertisers, but of course they're storing your actual location data, with a well-hidden knob to turn it off. Doing things people probably wouldn't like done to them if they knew about them with a well-hidden knob to turn it off is fairly dark-patterny as far as I'm concerned.