I feel like Google is still stuck in 2005. Not much has changed from top of my head. All of their products are still based on their end-user being the product

I feel like Google is still stuck in 2005. Not much has changed from top of my head. All of their products are still based on their end-user being the product since everything is free and people expect it to be that way. I don't see anything changing because they are literally printing money from their monopoly on online advertising. They have no serious competition and no, Facebook is not really great for targeted advertising unless you are a big brand. Without any real external pressure as a result of their own success, it's beginning to look a lot like Microsoft of 2005. Even from a developer's point of view, Amazon has usurped the cloud space with Azure now playing catchup and winning. Much as Satella realized that Microsoft needs to stop being like Google and more B2B like Oracle, Google needs to find it's new place. Vast majority of the public is unlikely to give a shit about their privacy in return for free productivity and entertainment but demographics change.