This made me think: what if a particular idea isn't a novel concept in itself, but rather manifests itself as market information? For instance, the knowledge t

This made me think: what if a particular idea isn't a novel concept in itself, but rather manifests itself as market information? For instance, the knowledge that the available software in sector X sucks might be worth something, simply because people outside the sector don't know that that opportunity exists. Not all ideas are about revolutionizing news reporting or optimizing dating... sometimes they're about making decent software for veterinarians, or something like that.