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Speaking as a data engineer: If your personal data is junk, it limits my ability to derive insights from it, and leverage it. I can't speak in terms of ad-tec
by existencebox 10y ago
Speaking as a data engineer: If your personal data is junk, it limits my ability to derive insights from it, and leverage it. I can't speak in terms of ad-tech/user data selling, I'm in an entirely different space, but if it prevents them from being able to both derive value from and further proliferate my identity as a datapoint, that's both a personal and a commons good from where I'm standing.
- staticautomatic 10y agoI work in a space that's orthogonal to ad retargeting, and from what I can tell after talking to people at the big data brokers, reading their white papers, and reviewing their actual data, I've concluded that their ability to retarget is excellent but they otherwise have a really poor understanding of the targets' characteristics/demographics.