FB is not good for ads. Its good for apps. If you build an app you are far more likely to convert than with the ad network. We don't recommend FB ads to clients

FB is not good for ads. Its good for apps. If you build an app you are far more likely to convert than with the ad network. We don't recommend FB ads to clients anymore, and instead promote the FB app approach. People on FB come to socialize not to buy. You have to get under the skin to get that conversion, and as so many of the app providers will tell you, it takes a lot of repeat impressions to get a conversion.