100% agree. Managers are a reactive occupation, business analysts are a proactive occupation. Where they meet and compromise is on the business system. Good

100% agree. Managers are a reactive occupation, business analysts are a proactive occupation. Where they meet and compromise is on the business system. Good business analysts understand the market play and plan the reactions of the managers. Advertising and Sales often targets victim's "reptilian brains", finding methods to control conversations and execute methods of exploit that force an endorphin dump. I've found it quite useful to criticize managers in very cruel ways, e.g. "That Sales guy gave us nothing solid; lots of power words, metered speech, and other sales tricks, and a whole lot of managers around a table endorphin-dumping themselves over it. What an incredible circus." From there you can carefully deconstruct sentences and show management their understanding of what they are getting into is very abstract and fluid.