It's not quite what he's saying. At least not if you read his book, _Emotional Design_. There have been research studies that show that beautiful things are per

It's not quite what he's saying. At least not if you read his book, _Emotional Design_. There have been research studies that show that beautiful things are perceived to work better -- after real usage, too, not just "Look at this picture. How do you think it will work?" Aesthetics are so very important!