I like Ben's approach to naming products/services - http://blog.pieratt.com/post/77293289254/a-3-step-process-for-naming-a-projectproduct http://blog.pieratt.co

I like Ben's approach to naming products/services - http://blog.pieratt.com/post/77293289254/a-3-step-process-for-naming-a-projectproduct http://blog.pieratt.com/post/77293289254/a-3-step-process-fo... The name does not directly need to coincide with its inherent value, paint the picture with your personal or teams values.