Some thoughts / insights Demand Media (DM) only covers the surface of a topic. Never a deep dive. Thus by nature, they are a lead generator. That's why they ha

Some thoughts / insights Demand Media (DM) only covers the surface of a topic. Never a deep dive. Thus by nature, they are a lead generator. That's why they have descent ad rates and can pay real wages for content. But IMHO, they haven't begun to really profit from this position. In content farming, whoever pays the most to their writers ultimately wins. The best writers are attracted to the best paychecks. Because DM invested hundreds of millions in established domains, they bought traffic and offer better cash versus just posting on your own blog. DM will ultimately crash directly into the way of traditional media outlets. And it will be the aggregators like google news and huffington post who win. Like many businesses, it's the distributors who make the lions share of profits.