Why do these companies always phrase it as "our next step" or "what we're doing next"? As far as the outside world is concerned, Pebble is dead. There is no "ne

Why do these companies always phrase it as "our next step" or "what we're doing next"? As far as the outside world is concerned, Pebble is dead. There is no "next step". Maybe those same people will go on to work with Fitbit to make similar products, but they are abandoning their existing product. I hate spin for the sake of public relations.