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That’s related to the concept expressed by behavioural economist, Dan Ariely: “consumers don’t value goods and services solely by their utility, … but also a se
by Anthony-G 10y ago
That’s related to the concept expressed by behavioural economist, Dan Ariely: “consumers don’t value goods and services solely by their utility, … but also a sense of fairness relating to how much effort was exerted” [1]. In that quote, I’d probably qualify the word effort as “perceived effort”.
http://danariely.com/2010/12/15/locksmiths/ http://danariely.com/2010/12/15/locksmiths/