I'm guessing it has a lot to do with projections. It's easy to predict revenue in upcoming months when people have signed up for subscriptions. Usage is much ha

I'm guessing it has a lot to do with projections. It's easy to predict revenue in upcoming months when people have signed up for subscriptions. Usage is much harder to predict. Also, I imagine companies make a lot of money from people forgetting to cancel subscriptions that they don't use.