I don't consider Pebble to be a startup anymore. I'm not sure why so many comments here use that term. They have found a repeatable, stable, and scalable busine

I don't consider Pebble to be a startup anymore. I'm not sure why so many comments here use that term. They have found a repeatable, stable, and scalable business model that works and have been successful with it for years. Their watches are sold in Best Buy, Target, Walmart and other retail stores. Once you hit that level of main stream popularity I would say you're no longer a startup. It was shocking to me to see Kickstarters for Pebble after their initial watch came out. After they had already been for sales in major retail stores. They should have solidified their business model by then and been profitable already. I feel like Kickstarter should be there to get your initial idea launched and if you can't take flight from there, don't do another. Anyway, huge Pebble fan here, super sad to see them mismanage their assets that resulted in this.