> The equivalent in any other platform is awful. I think that's absurd. When personalization is done right you probably just don't notice it. For example, Goog

> The equivalent in any other platform is awful. I think that's absurd. When personalization is done right you probably just don't notice it. For example, Google search makes fairly heavy use of personalization (in a great way IMO), but most people don't even remember it being added ~5-10 years ago. But, if you took it away, I think it would be starkly obvious to a lot of people.