there is a big difference between potential customers and actual customers. And the network matters a lot. Search Engine CPC programs have the most bang for th

there is a big difference between potential customers and actual customers. And the network matters a lot. Search Engine CPC programs have the most bang for the buck here. Sure you pay a lot for clicks, but those clicks are much more likely to convert. Social media cpc programs are much cheaper...but the quality of traffic is crap too. Sure you spend 10 times less for clicks, but they are also 20 times less effective. Personally I find search engine cpc traffic to be useful if you are selling a product that people are searching for. And social media cpc traffic if you are promoting a product that people don't know exists(so they don't search for it).