Fitbit didn't buy Pebble; they don't own any of the services and they certainly cannot update the firmware for devices that belong to a different company. They

Fitbit didn't buy Pebble; they don't own any of the services and they certainly cannot update the firmware for devices that belong to a different company. They just bought the software and maybe hired a few engineers (although I imagine a lot of jumped ship; I know at least one is going to Intel instead). Pebble will survive on the ingenuity of the community, not support of any company. Assuming anyone takes up the task.