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That's true, but to market you need a decent name, or people might not even look at it. I know because sometimes I get lazy and don't check out things because

That's true, but to market you need a decent name, or people might not even look at it. I know because sometimes I get lazy and don't check out things because I don't like the name...

brudgers 10y ago
If marketing is SEO then maybe there's some value in a name. But if the marketing is SEO why go through the trouble of building a CDN? There are much less demanding options. Good marketing for a CDN is identifying potential users and reaching out to them directly and in person and converting them into users. Getting people to care is harder than building the product and getting people to use it is harder than that and getting people to pay is almost impossible. And the name has almost nothing to do with it, e.g. Akamai.
- nkkollaw 10y ago
  I don't have a lot of experience, but what you're saying is pretty close to everything I've been reading these past few years. I should stop putting all this effort into finding a name, perhaps.
  - brudgers 10y ago
    When I went hung out my shingle as an architect, I designed a business card, built a website, created brochures, joined the local CoC, bought an office couch, a new computer, a pile of code books, etc. All of that was easier than creating a pipeline of projects [that there was something new called 'subprime' on the financial pages didn't help]. Put appropriate effort into the name. For the most part nobody cares about the name. It doesn't solve their problems or improve their bottom line. It doesn't solve any of your big problems or improve your bottom line. All it does is provide a plausible reason to avoid the unpleasant task of cold calling and the rejection that comes from it. When you're working for someone else, the business can still move forward while you have fun picking a name. When it's your business, picking a name, building a website, and buying a couch is all that happens. It's hard.
    - nkkollaw 10y ago
      Agree. I'm also doing the cold-calling, though. I'm not just thinking about the name the whole day :-), but I've still haven't picked one.

That's true, but to market you need a decent name, or people might not even look at it. I know because sometimes I get lazy and don't check out things because I don't like the name...

brudgers 10y ago

If marketing is SEO then maybe there's some value in a name. But if the marketing is SEO why go through the trouble of building a CDN? There are much less demanding options. Good marketing for a CDN is identifying potential users and reaching out to them directly and in person and converting them into users. Getting people to care is harder than building the product and getting people to use it is harder than that and getting people to pay is almost impossible. And the name has almost nothing to do with it, e.g. Akamai.

nkkollaw 10y ago
I don't have a lot of experience, but what you're saying is pretty close to everything I've been reading these past few years. I should stop putting all this effort into finding a name, perhaps.
- brudgers 10y ago
  When I went hung out my shingle as an architect, I designed a business card, built a website, created brochures, joined the local CoC, bought an office couch, a new computer, a pile of code books, etc. All of that was easier than creating a pipeline of projects [that there was something new called 'subprime' on the financial pages didn't help]. Put appropriate effort into the name. For the most part nobody cares about the name. It doesn't solve their problems or improve their bottom line. It doesn't solve any of your big problems or improve your bottom line. All it does is provide a plausible reason to avoid the unpleasant task of cold calling and the rejection that comes from it. When you're working for someone else, the business can still move forward while you have fun picking a name. When it's your business, picking a name, building a website, and buying a couch is all that happens. It's hard.
  - nkkollaw 10y ago
    Agree. I'm also doing the cold-calling, though. I'm not just thinking about the name the whole day :-), but I've still haven't picked one.