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It's business 101 that the retail price should cover all production costs, including R&D, otherwise you are in shortfall from day 0.
by gerryk 10y ago
It's business 101 that the retail price should cover all production costs, including R&D, otherwise you are in shortfall from day 0.
- detaro 10y agoRetail price over the full sales run. Kickstarter was just the preorder phase of it and thus likely doesn't cover the full R&D, especially not if the estimates were off in some way.