There are dozens of people on the pictures on the linked pages. You have to sell a lot of $99 watches to pay them all. They say 2 million watches sold; gross ma

There are dozens of people on the pictures on the linked pages. You have to sell a lot of $99 watches to pay them all. They say 2 million watches sold; gross margin of - what - $10? $20? Say $40mm margin over the 8 years they mention; staff costs of $5mm/year (50 people, 100k/year including everything - unrealistically low estimate). That doesn't even leave room for other development costs, visits to production factories, returns, everything else. Having done 'a successful crowdfunding campaign' is not an enviable position to be in, most of the time - although of course the vast majority of backers have no experience running a business whatsoever and think 'these guys are sitting on a mountain of money, what can go wrong'.