I recall them having quite a good SDK ( https://developer.pebble.com https://developer.pebble.com ) to write your own apps and run basically whatever you wanted

I recall them having quite a good SDK ( https://developer.pebble.com https://developer.pebble.com ) to write your own apps and run basically whatever you wanted on the thing. I hope you can use the SDK to load apps directly, but I'm not sure. Hopefully the community can run with this and set something up so people can distribute and install apps outside of the official services.