> Why is a phone the gold standard for support? Because it's comforting to know that someone is actually looking at your problem and that it's just not awaitin

> Why is a phone the gold standard for support? Because it's comforting to know that someone is actually looking at your problem and that it's just not awaiting for automation on some pile. Most of the times when I have a problem I need it fixed straight away. And because companies forums/frequently asked questions/chat/whatever don't cover all your support needs. It's often a big labyrinth. I personally passed through some hard times with Microsoft, Google and Vodafone. Glad that with Amazon, chat support has been very helpful so far.