It seems that Google's purchase of On2 already has effect because MPEG is seeking to develop a royalty free video codec. Given that there is a desire for using

It seems that Google's purchase of On2 already has effect because MPEG is seeking to develop a royalty free video codec. Given that there is a desire for using royalty free video coding technologies for some applications such as video distribution over the Internet, MPEG wishes to enquire of National Bodies about their willingness to commit to active participation (as defined by Section 6.2.1.4 of the JTC1 directives) in developing a Type-1 video coding standard. (Source: http://www.robglidden.com/2010/04/mpeg-resolution-on-royalty-free-standardization/ http://www.robglidden.com/2010/04/mpeg-resolution-on-royalty... ) Notice that they mention distribution over the Internet. MPEG has less potential competition in the broadcast sector.