In the end all we are is an account number and money provider to Amazon. If they piss off 1000 small vendors or customers it is 0.000001% of their business and

In the end all we are is an account number and money provider to Amazon. If they piss off 1000 small vendors or customers it is 0.000001% of their business and thus makes no sense to care. I work for a business where the customer is treated well (not your usual technology company at all, but everyone knows who we are) and it does cost a lot of money and effort to treat each one as important. But we do charge a lot for this and have an enormous count of employees and that makes it much easier to be customer centric. Companies built pure on leveraging technology to make things happen and only profit as a business by ignoring the human element can't or won't or don't (care). We support this type of company because we save money or gain convenience and even to us customers we are willing support them anyway, which tells them what matters.