> Completely agree that when it comes to software and user experience - Fitbit feels like a 'commodity'. I don't just mean that. I mean that anybody with busin

> Completely agree that when it comes to software and user experience - Fitbit feels like a 'commodity'. I don't just mean that. I mean that anybody with business contacts in China could make equivalent fitness-tracking hardware. The barrier to entry for new competitors is very low. Fitbit needs to be able to prevent a bunch of new competitors from coming out of the woodwork and stealing their marketshare.