I was thinking the same thing, yet I don't have a sense it is super popular or thing to get for holidays. What I think, without any solid evidence, is that sale

I was thinking the same thing, yet I don't have a sense it is super popular or thing to get for holidays. What I think, without any solid evidence, is that sales are probably higher, but nothing major and that Mr. Cook just formulated this as they need a win of some sorts. BTW, both android and apple watches are not very practical in terms of battery life. You had Blaze, I had Basis Peak which could do 10 days. I think Pebble is probably the most reasonable solution, unfortunately they just got acquired, so not really sure what will happen there.