It's probably real, but to steal someone else's line, they're "selling like an unspecified number of hotcakes".[1] And to steal another line (from Steve Jobs,

It's probably real, but to steal someone else's line, they're "selling like an unspecified number of hotcakes".[1] And to steal another line (from Steve Jobs, related to Amazon's vague brags of Kindle Sales) - "Usually, if they sell a lot of something, you want to tell everybody." [2] It would be nice to know the actual quantities of watches being sold from the horse's mouth as opposed to guesstimates from analysts. [1] http://www.technologizer.com/2010/08/25/new-kindle-is-here-selling-like-an-unspecified-number-of-hotcakes/ http://www.technologizer.com/2010/08/25/new-kindle-is-here-s... [2] http://bits.blogs.nytimes.com/2009/09/09/in-qa-steve-jobs-snipes-at-amazon-and-praises-ice-cream/ http://bits.blogs.nytimes.com/2009/09/09/in-qa-steve-jobs-sn...