You want to be defensible, to have a barrier to entry, e.g., to have done some original research that is a bit too obscure for nearly everyone in IT VC and thei

You want to be defensible, to have a barrier to entry, e.g., to have done some original research that is a bit too obscure for nearly everyone in IT VC and their entrepreneurs, some research that is the powerful, valuable, crucial enabling core of the whole project. That is, want some secret sauce -- no secret sauce, no Big Mac. You want the product/service of your startup to be difficult to duplicate or equal. If it is really easy for others to duplicate or equal your work, then do some work that is not so easy.