> The term is called "sell-through" and Apple is one of the few tech companies to use sell-through. It means units actually sold to customers. So no, there is n

> The term is called "sell-through" and Apple is one of the few tech companies to use sell-through. It means units actually sold to customers. So no, there is no trick. Sell-through is a percentage of units sold to customers related to units sent to stores so it doesn't say much without the total amount sent And apple gives sell-though when they can, iPhone sales are reported as sell-in when they are not sold though Apple Stores