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What not to do: - Hang a shingle and wait for them to come to you. What to do: - Approach potential clients - Reach out to people, start getting used to it.
by kayman 10y ago
What not to do:
- Hang a shingle and wait for them to come to you.
What to do:
- Approach potential clients
- Reach out to people, start getting used to it.
Even if it doesn't go anywhere, get in the habit.
- Reach out to old colleagues for no reason than catching up.
- End goal: Build relationships. Build Trust.
As far as where to get your first clients, I've had real world success with the following methods:
- Mailing lists
A lot of times people ask on mailing lists when they need help with something.
Every once in a while, you'll get an email from someone with some work they need done.
If you've been part of the mailing list a long time, you can approach them as:
Hey, I'm xyz. I've been part of mailing-A for long time. I am (insert why you're suited to help)
Ask to move the discussion offline to a phone call.
- Meetups
Meeting someone here already shows you care/know the topic at hand.
You can see them face to face. Socialize without agenda.
Towards the end and beginning, listen for announcements for work/jobs.
Approach them after the meeting.
- Recruitment agencies.
Yes, I know you said freelancing but these agencies are hubs of work to be done.
It's just a matter of how you position your relationship with client and recruitment agency.
It's a good way to expand your network circle. Best time to make a sale is when you don't need to make a sale.
It will be easier to approach potential clients in similar industries with
"Hey I work for client-a in your industry. I see you do great at X. I'd like to
reach out and pick your brain if possible."
This will open the conversation.
I'd approach freelancing with the mindset of: "Hey I'm good at ABC. I can help you with XYZ. Are we a fit? Is it worth us having a conversation to find out?"
My background/experience:
I have more work than I can handle at the moment. (that's with only a handful of clients as I'm a 1man band.)
Had to figure out the business parts myself through trial and error.