Conversion rate optimization tools and data. Businesses turn to dark patterns to increase the conversion rate, and there isn't a ubiquitous tool for them to use

Conversion rate optimization tools and data. Businesses turn to dark patterns to increase the conversion rate, and there isn't a ubiquitous tool for them to use. In theory google could provide a lot better funnel analytics and offer suggestions/options to improve that aren't dark patterns. Its a stretch, but hey..