I actually can't imaging not using FBA, at least for any product that I want people to buy and that has any competitors. Amazon Prime free shipping and free re

I actually can't imaging not using FBA, at least for any product that I want people to buy and that has any competitors. Amazon Prime free shipping and free returns is a super power. If I'm buying something I'd rather pay a couple dollars more knowing that if something is wrong with it, I can just print a label and throw it back in the mail to return it. A lot of items are just at that awkward price point where, if they are DOA, they aren't quite worth paying return shipping. And when I buy from Amazon, half the time if something is wrong they'll just send me a new item without even requiring a return. Ended up with an extra 64-ounce "beer growler" because of a faulty lid once. The review system helps enforce good customer service. I've ordered a lot from Amazon -- and yes, they screw up sometimes. But they're very good about fixing issues. That said, I'm considering a Kickstarter where I might need to ship out a few hundred posters. Found a local fulfillment house that would charge me $1 for pack-and-ship per item, on top of postage and actual packaging costs. Much cheaper than FBA and, as you point out, less likely to end up with co-mingled items.