This presentation is great. I think a good next step on the path toward ending unethical UX could be in creating an international ethics review board for it. I

This presentation is great. I think a good next step on the path toward ending unethical UX could be in creating an international ethics review board for it. I know it sounds silly, but this is how a lot of decisions are agreed upon by many large organizations, and help encourage involvement and following the rules. See W3, ICANN, ESRB, IETF, etc. The "BUXE", or Board for User eXperience Ethics (just my name idea) could be founded by a group of consenting UX designers, companies, and organizations. Together they would vote on and establish UX design principles that would be up for review every year or so. The BUXE will accept fees for reviewing a website's adherence to their ethics and would give ratings to them based on how well they follow the guidelines. The resulting site can then publish their BUXE rating on their site. Individual developers could be given honor status if they are particularly vocal or involved in ensuring the development of ethical UX that could be accolades for them to brag about (something important to developers). It's a good resume booster, anyway. Plenty of other ideas.