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Do it in a way that earns them more money. Sounds difficult but that is what adsense did. If legit ux practices earn more, companies will use them. Potential s
by soared 10y ago
Do it in a way that earns them more money. Sounds difficult but that is what adsense did. If legit ux practices earn more, companies will use them.
Potential scenario: someone makes a browser plugin that blocks dark patterns as if they were ads, so companies who use them don't see any traction with them.
Or 50 years out when everyone is computer literate, users are aware of dark patterns and punish companies who use them by not buying their products.
- st3v3r 10y agoAdSense also had the massive data Google had on users to entice advertisers with. What would entice Google this time?
- soared 10y agoConversion rate optimization tools and data. Businesses turn to dark patterns to increase the conversion rate, and there isn't a ubiquitous tool for them to use. In theory google could provide a lot better funnel analytics and offer suggestions/options to improve that aren't dark patterns. Its a stretch, but hey..