I've had the opportunity to speak to quite a few people who use the modal popups for newsletters and the like. They do get used. A lot more than you might imagi

I've had the opportunity to speak to quite a few people who use the modal popups for newsletters and the like. They do get used. A lot more than you might imagine - and often enough times to warrant pissing off some small portion of your users. This may vary on the audience and my anecdata is where N = 5~ devs.