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My question is how well these dark patterns work? People who have or must have implemented them, do you have any data? For an example join newsletter pop ups y
by angry-hacker 10y ago
My question is how well these dark patterns work? People who have or must have implemented them, do you have any data?
For an example join newsletter pop ups you get on websites. I assume everyone pisses off and closes them, or do they?
- Nadya 10y agoI've had the opportunity to speak to quite a few people who use the modal popups for newsletters and the like. They do get used. A lot more than you might imagine - and often enough times to warrant pissing off some small portion of your users. This may vary on the audience and my anecdata is where N = 5~ devs.
- tsunamifury 10y agoThe problem is that they do work within the defintion that the growth hackers are working with. They do not measure the people it drives away and never return. Think of it as similar to the mall kiosk people -- they dont care if you are offended, you probably would never have bought their product anyways. Also similar to spammers who now send emails that are so stupid that you think no one would ever click them -- except the small number of people who are so naive that they do -- which is what they are trying to select for. Which points to age old problem of any public network: spam.
- woogiewonka 10y agoI worked for a large e-commerce store. We implemented pop-up email newsletter opt in and saw 4x growth in our mailing list. Pop-ups work, they suck from UX perspective but work nevertheless.